Pre-foreclosure

INTRODUCTION

Pre-foreclosure leads require a thoughtful approach that combines empathy, value-driven communication, and a structured outreach plan. This blueprint is created to help you effectively gather, categorize, and engage with pre-foreclosure leads to offer timely solutions and build trust with homeowners during challenging times.

Foreclosure often presents an opportunity for homeowners to avoid financial distress through alternative options like selling their property or refinancing. This campaign focuses on positioning you as a helpful resource by using targeted messaging and strategic follow-ups.

TOOLS NEEDED

DealTrail CRM
DealTrail Lead Store for generating leads
DealTrail Single-Line/Multi-Line Dialer for calling leads

WORKFLOW

Gathering Pre-Foreclosure Leads

Pre-foreclosure leads require specific data points to ensure your outreach is relevant and timely, helping you connect with homeowners before their situation escalates.

Information Needed for Pre-Foreclosure Leads

Homeowner’s Name and Contact Information
- Ensure certain contact details are up-to-date and scrubbed/validated, especially
Property Address
- Helps identify the property at risk of foreclosure and enables you to customize your messaging with property-specific details.
Date of Pre-Foreclosure Filing
- - Indicates when the foreclosure process started, helping you prioritize leads based on urgency.
  - Newly filed leads should be prioritized as the homeowner is more likely to explore solutions early in the process.
Mortgage Balance or Outstanding Debt
- If available, this information provides insight into the homeowner’s financial situation and helps tailor your solutions, such as refinancing or short sales.
Estimated Property Value
- Enables you to assess potential equity in the property, which can guide your recommendations (e.g., selling to avoid foreclosure).
Foreclosure Timeline
- Understanding the state’s foreclosure process (judicial vs. non-judicial) and auction dates is critical for planning your outreach.